You didn’t get into this to run a hosting company
Every site you ship comes with a second job attached. Here is the swap.
The maintenance tax
Plugin updates run at 9pm on a Friday, so nobody sees the one that breaks.
Hosting tickets that were never your fault and always your problem.
A client drags a section into the wrong column and the theme gets blamed.
Security patches, free and forever, on a site you invoiced two years ago.
What replaces it
Nothing to update, because there are no plugins to update.
Nothing to keep alive — sites run on Cloudflare’s edge, not a box you rent.
Clients edit content. Layout, theme and structure are not theirs to move.
$5 per site, per month, flat — and the retainer is yours to set.
A new client site, in three moves
No build queue. No staging server. No DNS ceremony.
Spin it up
Create the site from your dashboard. Hosting, SSL and a global CDN are live before you have picked a font.
Apply the brand
Set the theme tokens — colors, type, spacing, radius — and every page follows. Or point Claude at the brand you already built.
Hand over a login
Invite the client to their own site. They get the editor. You keep the design, the structure and the guardrails.
Everything a client site needs, already on
Nine things you would otherwise buy, wire together, or explain away in a scope call.
Cloudflare edge hosting
Every client site runs on the same network as the fastest sites on the web. There is no origin server to keep alive.
A client-safe editor
Clients change words and images. Layout, theme and structure stay exactly where you left them.
Editing by asking
Clients connect Claude over MCP and describe the change in a sentence. You decide what the AI is allowed to touch.
Themes and design tokens
Colors, type, spacing and radius are tokens. Restyle a whole site from one place instead of forty.
SEO defaults that ship
Titles, canonicals, Open Graph and schema are filled in before you publish — not after the audit.
Forms with spam protection
Lead forms arrive with bot protection and a mailbox attached. No plugin, no reCAPTCHA license.
One dashboard, every client
All your sites in one list, with per-site access so a client only ever sees their own.
Previews for sign-off
Send a draft link, collect the approval, publish in about a second. Nothing to stage.
Domains and SSL, included
Point the DNS and we handle the certificate. It renews itself for as long as the site is live.
“We moved fourteen client sites off WordPress over a weekend. The retainers didn’t change. The maintenance did — there isn’t any.”
Nadia Brandt — founder, Fieldnote Studio, Rotterdam
$5 a month. You set the retainer.
Five dollars per site, per month — hosting, CDN, SSL, the editor, forms and the AI connection, all of it. What you charge on top of that is between you and your client.
| Client sites | Your cost | You bill (at $75 each) | You keep |
|---|---|---|---|
| 5 | $25/mo | $375/mo | $350/mo |
| 10 | $50/mo | $750/mo | $700/mo |
| 25 | $125/mo | $1,875/mo | $1,750/mo |
$75 is an example retainer, not our number. Ours is the $5.